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Design of pram
Snášel, Martin ; Chorý, Tomáš (referee) ; Zvonek, Miroslav (advisor)
Pram is more complicated product, than you may think. Regular first opinion puts pram into some sort of toy but it is exactly contrary. This product contains user’s demands from two point of view - parents and baby. These users have different needs and - as we are get used today - we want to have not just working stuffs but modern, nice and make it naturally like part of our lifes. We can’t prefer design and leave functionality behind or make it really complicated to produce just with efford create something new. In this project I tried find compromise and come out with design with new features, ideas and experimental look but with same function ability. Main point of designing the pram was create universal pram with easy use during whole first 3 baby periods (from 0 to 2 years old baby) and decrease the final number of needed parts. I focused on original design and carriage parts which can be formed according to baby needs. Create universall pram but also easy to transport and fold. There are two main features designed completelly from scratch: modifiable carriage part and design attractive no center axis wheels.
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Design of pram
Snášel, Martin ; Chorý, Tomáš (referee) ; Zvonek, Miroslav (advisor)
Pram is more complicated product, than you may think. Regular first opinion puts pram into some sort of toy but it is exactly contrary. This product contains user’s demands from two point of view - parents and baby. These users have different needs and - as we are get used today - we want to have not just working stuffs but modern, nice and make it naturally like part of our lifes. We can’t prefer design and leave functionality behind or make it really complicated to produce just with efford create something new. In this project I tried find compromise and come out with design with new features, ideas and experimental look but with same function ability. Main point of designing the pram was create universal pram with easy use during whole first 3 baby periods (from 0 to 2 years old baby) and decrease the final number of needed parts. I focused on original design and carriage parts which can be formed according to baby needs. Create universall pram but also easy to transport and fold. There are two main features designed completelly from scratch: modifiable carriage part and design attractive no center axis wheels.
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Marketing mix of a chosen enterprise
Kopecká, Ina ; Horová, Olga (advisor) ; Štefečková, Jana (referee)
Teoreticko-metodologická část: obsah a podstata marketingu, marketingový mix a jeho jednotlivé nástroje. Aplikační část: charakteristika firmy, analýza marketingových možností a východisek, postavení firmy v marketingovém prostředí, implementace teorie marketingového mixu na firmu. Závěr, hodnocení celkové situace firmy a doporučení pro management.
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